Introduction
In the times we are in, according to Statista, there are about 5.3 billion internet users worldwide. With this many people on the internet, the internet can be used as a tool for marketing. Think about it, I use the internet almost everyday, chances are you do too, there is even greater chances that billions of other people also use the internet daily. It has made our lives so much easier, instant communication, speedy news spreading, entertainment, and so much more. If you would like to share your opinion, spread news about upcoming dangers, or even watch a football game, you would use the internet. So with that many people being on the internet, with that many recourses available at your fingertips, how important is it to have a strong online presence in today’s competitive business landscape? I say incredibly important! Back in the day businesses, organizations, individuals and others would spend unnecessary amount of dollars on marketing with newspapers with the small chance that people would take them, see their ad, and decide to cooperate with the business. There are now better alternatives like using the internet to supercharge marketing.

Having a strong online presence in today’s competitive business landscape can…
- bring brand awareness
- increase the productivity of your business.
- engage awareness
- boost website traffic
- allow for improvements in the brand,
- increase creativity
- improve brand reputation
- help to standout from other competitors
- boost sales
Key elements of website design and functionality that contribute to successful marketing campaigns.
There are certain factors that help websites be more successful at marketing.
The top 10 Most Important Elements of A Website Design according to Makespace…

- Navigation
- Visual design
- Content
- Web friendly
- Interaction
- Information Accessibility
- Intuitiveness
- Branding
- Turnaround Time
- Conversion
Conclusion
Websites can supercharge marketing. There are many factors that go into a good website like the outside look, style, colors, and vibe, but the productivity of it also comes into play like how good it works, easily accessible, and useable for people. The website must also be good. A good website will have better performance results than a bad one. With so many people on the internet it is like the perfect stage. It is important to take proactive steps in enhancing your own online presence to maximize marketing potential. The internet really can be used as tool and you should take full advantage of its recourses. Good websites will supercharge marketing.
